Secret Garden Shoot with Amberly Valentine

Scarlet Begonia Relaunch: A Secret Garden Awakening

Every new chapter deserves a little magic. For our Scarlet Begonia relaunch, we wanted to create something that truly embodied the heart of our brand—wild, whimsical, and steeped in fantasy. To bring that vision to life, we had the honour of working with the incredible Amberly Valentine.

Amberly is more than a photographer—she is a true storyteller. For this campaign, she didn’t just shoot the images, she dreamed up, directed, and built the entire world from scratch. From designing the set to curating every detail, she transformed a blank space into an ethereal secret garden, alive with texture, light, and wonder.

Every corner she created felt like it belonged in a fairy tale. She painted with shadows and sunlight, coaxing out the magic in every detail of Scarlet Begonia’s garments. Her vision allowed our pieces to bloom within a setting that felt both intimate and otherworldly, like stumbling into a garden that exists only in dreams.

Amberly captured not just clothing, but the essence of Scarlet Begonia—romantic, bohemian, and untamed. Each image holds a quiet power, a whisper of mystery, and the reminder that fashion is more than fabric; it’s storytelling.

This relaunch is a celebration of transformation, not only for our brand but also of what happens when creative souls come together. With Amberly’s artistry, Scarlet Begonia has stepped into its truest form—an unapologetic expression of fantasy, freedom, and beauty.

We are endlessly grateful for her vision, her magic, and the secret garden she built for Scarlet Begonia to bloom again.